"New Coke" was introduced on April 23, 1985, resulting in a popular uproar. Test audiences had preferred the taste to Pepsi--but that didn't mean they wanted to give up traditional Coke! I tried New Coke at the time. It didn't have that little sharpness characteristic of Coke's secret recipe. Traditional Coke returned in July as "Coke Classic," and New Coke eventually disappeared.
https://www.coca-colacompany.com/about-us/history/new-coke-the-most-memorable-marketing-blunder-ever
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